This week, a building in Islington becomes the center of the podcasting world. Two days. One venue. Every conversation that matters in audio happens across stages, lounges, hallways, and after-parties that run well past midnight. The Podcast Show 2026.
We've watched TPS26 from Bangalore the way we watch most things in this industry: as practitioners. After 1,200+ recording days, in our Indiranagar studio, in hotel suites, in corporate boardrooms, on cricket grounds, in conference venues that didn't think they could hold a studio, we've stopped reading these conferences as news. We read them as instructions.
Here's what's happening in London this week, what it looks like from inside an Indian podcast production studio, and what every brand investing in audio should be thinking about by Monday morning.
The Podcast Show is in its fifth edition. It's the largest international festival for the business of podcasting on the planet. 450+ speakers. 130+ hours of content. Past partners include BBC, Netflix Podcasts, Bloomberg, NPR, Audible, The Economist, TikTok, iHeartPodcasts, Spotify, Patreon, Pushkin Industries, and Condé Nast.
This year's headline partners are Global Studios (a newly launched audio, video, and social powerhouse) and iHeartPodcasts (the world's number one podcast publisher). Delegates fly in from the US, Germany, France, India, the Netherlands, Sweden, Norway, Australia, New Zealand, South Africa, Kenya, Canada, Singapore, South Korea, Brazil, and beyond.
India is on that list. But India's recognition on the global podcast stage is still smaller than India's audience. 105 million podcast listeners today, projected to reach 200 million. Closing that gap is the work we do.
One of the most significant additions to TPS26 is the Creator First Stage, a dedicated track examining podcasting through the lens of creator businesses rather than traditional publishing structures. The focus: hosts building direct audience relationships and diversified monetization models.
This isn't theoretical for us.
We produce DamaniTalks for Anirudh Damani at Artha Venture Fund, one of India's top-performing microVC funds (61% IRR). The podcast isn't an Artha marketing initiative. It's a personal brand asset that earns Anirudh access, deal flow, and authority in India's startup ecosystem. The fund benefits, but the podcast belongs to the voice behind it.
We've seen the same logic with Razorpay, India's largest payments company ($7.5B valuation, 10M+ businesses powered). Their podcast format isn't a campaign. It's a long-horizon investment in being the brand that startup founders associate with conversation about fintech, UPI, and the future of embedded finance. When you power 10 million businesses, you don't run ads. You build the room where those businesses meet.
At The Majik House: For Indian founders and brands, the question isn't whether to start a podcast. It's whether the podcast belongs to the company or to the voice. In 2026, both are valid, but the voice-led model is winning faster than most boardrooms realise.
The central strategic question of TPS26: how do creators and publishers build durable listener relationships in an increasingly crowded attention economy?
The numbers tell the story. 5 million podcasts in 2025, up from 550,000 in 2018. The audience grew. The competition grew faster. Showing up is no longer enough. Showing up with something worth staying for is.
Last year, we converted a conference venue in Whitefield, Bangalore, into a podcast studio for Plivo, the global cloud communications platform. In a single day, we recorded 20+ episodes with their senior leadership: full set design, broadcast-quality production, half-hour conversations at half-hour intervals.
What that taught us: attention at scale isn't a function of volume. It's a function of rigour at volume. Twenty mediocre episodes will lose an audience faster than twenty unproduced episodes ever could. The studios that win the next decade are the ones that can sustain craft as their output scales, not the ones that can produce more.
At The Majik House: Most brands worry about how to make more episodes. The brands that win in 2026 will worry about whether their hundredth episode is as good as their first.
Global Studios, TPS26's headline partner, was built specifically to create, grow, and monetize premium podcast content across audio, video, and socials simultaneously. iHeartPodcasts has been aggressively expanding video. The conversation on stage isn't whether to do video. It's how to build a video from the ground up.
The data backs it: video podcast consumption is up 42% year on year. Production has jumped 64% in three years.
This is where most podcast studios in India are caught flat-footed. The audio-only setups built three years ago aren't visually worthy of the audiences they've earned.
We've been building for video for years.
When INDMoney came to us for The Net Worth Show, we treated it as a video production with audio properties, not an audio recording with a camera bolted on. Outdoor shoots. Location recces. Art direction baked into pre-production, not added in post. The result is a YouTube-native series that holds attention because it was designed for the platform from frame one.
When Mave Health approached us for their mental wellness podcast featuring ex-cricketer Robin Uthappa, we built a custom set in the brand's specific colour palette, because a podcast that talks about mental health shouldn't look like every other podcast.
When Pocket FM, the audio storytelling platform with 200M+ listeners globally, needed a pilot series spotlighting their top writers, we handled art direction, set design, makeup and styling, and full production. Audio-only would have undersold the people on screen.
At The Majik House: Video-first podcasting isn't a camera. It's a planning discipline. If the visual quality isn't decided before the first day of shooting, it's already too late.
India's podcasting market is growing at 28.22% CAGR and is projected to reach USD 9,336 million by 2033. That isn't a forecast. It's a description of something already proving itself.
The brands we produce for tell the same story from the ground up:
Ten of India's largest fintech brands. The country's leading audio storytelling platforms. A WPL franchise. A top-ten business school. India's largest med-tech innovator. These aren't outliers. They're the shape of where Indian audio is going.
The brands that move now, that invest in voice, in visual craft, in production rigour that earns and keeps attention, will look in five years like the ones who saw it early.
Every issue of The Majik House Chronicles, we share one thing from our recording slate this fortnight.
This week: On location for HT Media's AI Rising. On-location set build, full production, broadcast-quality delivery for one of India's largest media groups. The shoot reminded us that "on-location" isn't a constraint. It's a creative input.
The conversations in London this week aren't abstract. They're about exactly what Indian brands are navigating right now: how to build an audience, how to hold attention, how to make a podcast worth someone's time.
The Majik House studio, in Indiranagar, Bengaluru, is built for this work:
You brief us once. We handle everything else.
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What show are you building this year? Reply to this issue and tell us. We read everyone.
The Majik House Chronicles · From The Majik House (TMH Studios Pvt. Ltd.), Indiranagar, Bengaluru. India's leading podcast production agency. Award-winning. 1,200+ episodes. 150+ brand partners. 10+ countries.
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